Don't be the guy at table three


Run the Room

There is never a need for this opener

It's hour two of the convening and I can feel my soul trying to leave through the ceiling vent.

Forty of us penned in a hotel function room the color of weak tea, lanyards swinging, coffee gone cold in cups built for a doll's tea party.

Then the hand goes up at table three. Gray quarter-zip. The particular calm of a man who has never once been wrong out loud. Then he says it: the opener I have heard in a hundred rooms yet have never watched come to anything.

"There is a need for…"

And honestly it doesn't matter what comes next: Greater coordination. Bolder leadership. A whole-of-system approach.

It's the MadLibs of futility: you could fill that blank with anything—sandwiches, eye drops, tambourines—because the trouble isn't the noun, it's the subject.

Sure there might be a need, but who is the person or thing performing the action to meet it?

The sentence is built not to say. Passive voice is the mother tongue of the room where nothing happens: a sentence with no subject, for a job with no owner. The need floats up, unclaimed, and dies somewhere in the ether.

The fix is not a better speaker. It is a small rule, applied without exception. Every what arrives with a who. Every who arrives with a by-when.

Abstraction feels intellectual, but it’s often cowardice. To name no one is to risk nothing. Saying I’ll do this by Friday is skin in the game.

Try this

Unless it's an ideation session (where this format can kill creativity) the rule is: Action. Owner. Date.

Use it as a speaker, enforce it as a moderator.

🌿 Passive is piffle, active is action!

Ready to Run the Room?

The room where things happen isn't luck or charisma: it's a handful of moves that make stalling harder than deciding.

Drill them until they're yours and not the quarter-zip's.


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Run the Room

Get in the room. Run it. Change what happens when you leave. That's the work I do with senior leaders moving standards from concept to institutional adoption. My work has been featured in The New York Times, TIME, The Lancet, and Foreign Policy. Each Saturday, one short note on making it easy to move decisions that matter—three minutes to read, used in next week's meeting.

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