Make it easy to adopt


Run the Room

E - Engineer & track adoption

You've defined the bar. You've built the coalition. You've found the window and shaped the narrative.

Now comes the part most coalitions get wrong: they wait.

Strong evidence and aligned voices are not the destination! Progress must be made visible.

When we built the proCHW policy dashboard—tracking policy commitments across 100+ countries, publicly—it wasn't just about accountability. It was about inevitability.

The dashboard showed adoption didn't track with income, region, or language. It tracked with leadership.

The dashboard didn't just measure progress. It engineered it.

Decision-makers who hadn't moved could see quite clearly where they stood...and that adoption was not simply a possibility, it was a choice.

Try this:

The dashboard is just one example of using visibility as a strategic tool. There are many others.

List one thing you're doing to make adoption easier to actually do — to put in the budget, to sign the policy, to shift the institutional practice.

Momentum is great. But winners close.

🌿 Make it easy to adopt

Ready to Close?

Adoption Architecture is for coalitions and institutions trying to move a standard from endorsed to adopted. We define what must change, who must move, and how to make adoption easier than the status quo—end to end.


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Run the Room

Get in the room. Run it. Change what happens when you leave. That's the work I do with senior leaders moving standards from concept to institutional adoption. My work has been featured in The New York Times, TIME, The Lancet, and Foreign Policy. Each Saturday, one short note on making it easy to move decisions that matter—three minutes to read, used in next week's meeting.

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