Run the Room

Never, never launch from a stage

↓

Picture this: eighteen months ago your leadership stood on a stage and committed the company to net-zero by 2030. There was a keynote, a countdown graphic, and a tote bag made of recycled bottles.

You still have the tote bag—it holds your gym shoes now. The target lives in a 60-page PDF on the investor-relations page, last opened, the analytics say, in March.

Meanwhile procurement still buys from the cheapest supplier, the plant in Essex runs the way it did in 2019, and finance just approved a plan with no carbon line in it.

Eighteen months in, the only thing that's moved is the tote bag—from the swag table to your locker room.

When you want to change behaviour, oder of operations matters. A stage should never, never be the first step.

A launch is the last five percent—the forcing event you stack on top of months of quiet work that has already won the key decision-makers over. That work usually takes eighteen to twenty-four months, and it happens away from the stage, before anyone's watching.

Try this

Here's the litmus test for your next initiative: if you've got nothing already moving to announce, you're not ready for the stage.

Launching intentions reliably fails. Launching "here's what's already happening—come join in" is the ticket.

🌿 Progress sells

Got a commitment you announced & still can't move?

Then you need the DRIVE Audit. Twelve weeks to unstick it, using the same approach that changed health policy in 30+ countries.

Let's begin

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